Natural Foods

Natural — 12' Inline

The trend these days is Natural and Organic products! Organics alone are thriving on a 20%, year-over-year growth rate (Supermarket News, Feb. 27th, pg. 12). Health and Wellness are the hot words on everyone’s lips. And what better way to satisfy your customer’s needs than offering these items in Bulk!

In 2005, Bulk Natural Foods were ranked 2nd overall in the Signature Product Categories that need to be offered in a Natural Foods store! (Based on consumer research from NFM – Natural Foods Merchandiser Magazine.)

Also, “Proprietary consumer research published in the August issue of The Natural Foods Merchandiser showed that if the bulk section were removed from their favorite store, more than 60 percent of naturals shoppers would go elsewhere.” (Natural Foods Merchandiser volume XXV/number 9/p. 24, 26)

Did you know…

• Buying bulk saves money, resources, and packaging waste?
• Annual bulk natural food sales are estimated at $1 billion for 2005
• Natural food sales in all channels reached $20 billion for 2004
• Bulk natural food carries 40 – 50% profit margins, much higher than standard packaged items
• Supermarket’s natural food category grew 16% for 2004 from $6.8 billion to $8.1 billion
• 6000 supermarkets have defined sets of natural and organic products

Bulk is the Ultimate Green Packaging™!

Natural — High-volume Island

How Trade Fixtures can help you…

Natural food is incredibly beautiful! Whether it's the rich color of green split peas, the clean simplicity of rice, or the wholesome goodness of granola, when natural foods are professionally merchandised, shoppers are drawn to them. They look great! And people feel good about buying them.

There's no better way to show those products off than with a Trade Fixtures bulk food merchandising system! Our fixtures create a department that grabs your customers' attention, and build strong ties with your seasoned natural food shoppers.

Please click here for more information on Why and How to sell Bulk Foods. Your Bulk Department is Our Business!

General Guidelines for merchandising bulk natural foods…

Natural — Combo Corner

• A bulk natural food section has been proven more successful when either located next to produce, or in the natural foods area “store within a store”
• Group products logically by category, alternating color and texture as much as possible
• Provide labeling that is colorful, uniform and informative
• The following complimentary items should be merchandised together
  • Nuts next to Trail Mixes
  • Dried Fruits next to Trail Mixes
  • Beans and Soups next to each other
  • Cereal and Candy next to each other
• For a good visual impact and competitive selection, supermarkets should start out with the Top 75 –100 SKU’s
  • 100 SKU’s will typically fit in a 16 foot linear section

  Natural — NL Twin Tier

• A ‘Twin Tier’ merchandising system (two rows of gravity feed over scoop bins or base boxes) allows you to get more SKU’s in less floor space, along with offering more products in a “Hands-Free” system.