LITTLE ROCK, AR, November 15, 2011 –
Trade Fixtures, an industry-leading retail merchandising company which offers innovative solutions to purveyors of bulk food products unveiled its newly redesigned website today. The new design serves to better establish brand awareness, provide clarity of communication and foster business-to-business marketing and lead generation. The Website, at http://www.tradefixtures.com, incorporates a sleek design architecture with a clean, aesthetically pleasing layout which optimizes the overall customer experience.
"Trade Fixtures continues to lead the bulk retail merchandising industry by partnering with organizations which are working to maximize sales, improve in-store presentation and reduce waste" says Trade Fixtures Marketing Director, Scott Williams. In addition to changing its logo, Trade Fixtures has redesigned its website in an effort to create an eye-appealing and easy to use site which more accurately reflects its corporate values and makes reviewing the variety of merchandising solutions it offers, simple and intuitive.
The Website combines more detailed product information alongside appealing photos with descriptions, customer testimonials, how-to’s, and other features which enhance the comprehensive user experience. For retailers who are new to selling bulk foods, the new website features information on how to get started and for those retailers experienced with selling bulk, the site offers quick links for ease of navigation. The new website tries to make sure that no matter the audience or experience level with bulk foods, everyone can quickly and effortlessly access the information they seek with products searchable by type, name, brand, and food category.
The launch of the new website comes after an extremely successful first and second quarter in 2011. Trade Fixtures has been creating new and exciting merchandising sets for major and independent retailers around the United States. Williams adds, "If our new website can help connect prospective and returning customers with the information they seek as well as give them an idea of what we can do to help them achieve their merchandising goals, we have done our job. Anyone can sell a bulk bin - we sell the complete merchandising experience."
About Trade Fixtures
Trade Fixtures was founded in the early 1980’s and is owned by IMI plc., a worldwide leader in point-of-purchase, shelf organization, and custom engineering solutions. Trade Fixtures manufactures award-winning bulk dispensing bins and fixture systems for supermarkets, independent retailers, and foodservice applications. Manufactured in the United States of America and sold in over 45 countries worldwide. Your success is our success!
About IMI plc
IMI is a dynamic, worldwide company delivering innovative engineering solutions to leading global customers in clearly defined niche markets. Its five businesses share a common goal - to convert their industry knowledge and market insight into customized, design-engineered solutions which create customer advantage and value. These include severe service valves, motion and fluid control systems, indoor climate controls, beverage dispense systems, and merchandising display systems for retail operations. Close customer relationships, strong positions in growing markets and clear differentiation through technological innovation or service are the defining characteristics of all IMI businesses.