Bulk Merchandising: Why & How

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Bulk is the Ultimate Green Packaging™

  • Bulk merchandising saves resources (oil, trees, water, land, CO2)
  • Consumers want "environmentally friendly" shopping experiences
  • Bulk eliminates unnecessary packaging
  • Bulk gives retailers & consumers alike an opportunity to participate
  • Bulk saves money 15-35% on average because of no adv. or promotion
  • It is a WIN-WIN-WIN.  (Retailers, Customers, and Environment)

Exceed your customer's expectations

  • Bulk products offer more choices than packaged goods
  • Consumers like to purchase an exact amount of product
  • Consumers are increasingly aware of environmental issues and want to eliminate wasteful packaging
  • Bulk food shopping is fun and adventurous
  • When consumers buy in bulk, they pay for the product, not the packaging or advertising
  • Consumers receive a greater value and opportunity to save money when buying in bulk

Enhance your store's merchandising impact

  • Displayed properly, bulk foods generate excitement and encourage impulse buying
  • The flexibility of bulk fixtures allows a presentation that can match the store's look and feel
  • Bulk foods are perceived fresher and more natural
  • When attractively merchandised in clear bins, bulk foods can provide a vibrancy of colors, creating a consumer destination within the store

Increase your sales and profits

  • Bulk foods carry 40%-50% profit margins
  • Annual bulk natural food sales were estimated at $1.4 billion for 2008 (Natural Foods Merchandiser Magazine)
  • Supermarket's Natural Foods category grew 12% for 2008 (Natural Foods Merchandiser Magazine)
  • Bulk Candy's estimated U.S. Retail Market size $1.5-$2.0 billion (2006 Category Handbook - Confectioner Magazine)
  • Bulk Candy can represent more than 25% of total candy sales in supermarkets
  • It represents more than 11% of total supermarket candy sales in the U.S., and offers higher profit margin than packaged candy
  • A newly installed section of Trade Fixtures bulk bins has been proven to increase sales on average 25%-35%

How to Sell Bulk Foods

General Merchandising guidelines for selling bulk foods…

  • Group products logically by category, alternating color and texture as much as possible.
  • Whenever possible, place snack items in a high visibility area, since they usually carry high profit margins.
  • In a Natural Foods bulk section the following complimentary items should be merchandised together.
  • Nuts next to Trail Mixes
  • Dried Fruits next to Trail Mixes
  • Beans and Soups next to each other
  • Misc. Mixes next to Soups
  • Cereal and Candy next to each other
  • Provide labeling that is colorful, uniform and informative.
  • Be sure to include bulk section accessories for buying product…bags for filling, twist ties, pens to mark the PLU number, and an estimating scale. Click here to see our Bulk Sundry Items.


Department Size Recommendations…

  • For the best visual impact and competitive selection, your set should start out with the Top 75 SKU’s.
  • 100 SKU’s will typically fit in a 16’ linear section.
  • ‘Twin Tier’ (two rows of Gravity Feed bins) solutions allow more food to be in a “hands-free”shopping environment.


Where to place your new bulk section…


We recommend placing your bulk section in, or as close, to produce as possible, since it is perceived as a ‘fresh’ offering. Also produce personnel are used to working with perishable items.

For more information, please contact us. Your helpful salesperson will be glad to answer any questions you may have on why and how to sell bulk foods.

 

Bulk Merch: Why & How  |  Planning A Store  |  Fixture Configurations  |  Bulk Food Suppliers  |  BIG Sustainability  |  Product Gallery