Graphics and Signage

The Art of Selling

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custom-millwork-photoBrief Overview

Trade Fixtures / New Leaf Designs offers standard, or custom artwork to complete your bulk department.  From simple how-to signage, to elaborate romance art, our team can design and drive home your message.

Industry Impact

Customers spend an average of 14 minutes per shopping trip in your store, why not maximize your opportunity to communicate with them? Our graphic and sign options quickly and efficiently help retailers connect with your customer base to communicate in-store, social, or value added information which helps in educating, wayfinding, or ultimately a purchase decision. If you’re going to buy a fixture, why not finish it out with a graphics/sign package from Trade Fixtures?

  • Lightweight, durable styrene, or Sintra materials
  • Permanent or movable mounting options
  • Standard signs have been designed to use in any store featuring beautiful food product photos as shown below
  • Custom signs are any deviation from the readily available standard signs.  If you want to add your logo, change the color, etc. the sign becomes custom.  We are glad to help you with signage that is custom which can match your store decor, and feature your customer specific message.
  • Competitive price make these affordable communication devices

Signage Features

  • Lightweight, durable styrene, or Sintra materials
  • Permanent or movable mounting options available
  • Standard signs have been designed to use in any store featuring beautiful food product photos
  • Custom signs are any deviation from the readily available standard signs.  If you want to add your logo, change the color, etc. the sign becomes custom.  We are glad to help you with signage that is custom which can match your store decor, and feature your customer specific message.
  • Competitive price make these affordable communication devices

Signage Benefits

  • Easy to Order and Install
  • Quick ROI
  • Proven to increase sales
  • Identifies product family, how to use section, and other important information
  • Double sided tape, or magnet backs allow for planogram / seasonal flexibility
  • Customer loyalty built through social messaging efforts.  They identify with, and shop through those they associate, or have something in common with.

General Merchandising Guidelines for Graphics and Signage

  • Know, and speak to your target audience.
  • Keep messages concise and friendly.
  • Develop messages that elicit a response.
  • Where possible include your logo. It builds brand awareness.
  • Every department should include a “how-to shop” signage.
  • Never assume effectiveness, ask your customers for their feedback.
  • Don’t be afraid to tell your story.
  • Replace and rotate signs to create seasonal messaging that generates on-going interest

Did you know?

  • Trade Fixtures can work with you to create the perfect message, or image!
  • Our signs are affordably priced and can be delivered with your fixture

Signs have helped retailers increase sales 10% to 20%

When you have something you want to say, let Trade Fixtures design your next graphic and signage project. For more information, or to start on a project, please contact us.
 

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