IMI Retail Science
Retail Science: Our Approach to Merchandising
We examine the state of shoppers’ needs, the purchase decision process, and rejection factors. Our proprietary Retail Science model addresses three primary factors in the shopping experience:
1. Trip Mission – Why and where consumers shop
2. The Purchase Cycle – How they decide
3. Barriers to Purchase – What keeps them from purchasing
2. The Purchase Cycle – How they decide
3. Barriers to Purchase – What keeps them from purchasing
We then incorporate the brand presentation and retail environment as inputs into the development of relevant insights. We leverage these insights to create merchandising solutions that achieve the goals of the brand, the retailer, and the shopper to drive impulse and sales conversion.
As a result … you convert more shoppers into buyers.
