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3 Ways to Attract Health-Conscious Consumers With Bulk Foods

healthy foods in a bulk food department

With 2025 quickly coming to a close, many people will plan to ring in the new year with New Year’s Resolutions. Two of the most common resolutions? Spending less/saving more and eating healthier. There’s a way for grocers to assist shoppers in achieving both while witnessing higher margins. See how your store can support health- and cost-conscious shoppers with an organized, easy-to-shop bulk food department.

1. Offer healthy choices at a lower price

      Rising grocery prices are challenging consumers and their abilities to eat healthy. More than 69% of Americans find that these higher food prices make it harder to eat healthy foods. By adding or expanding your grocery store’s bulk food department, grocers can appeal to those seeking out healthy foods at a lower price. Bulk foods allow shoppers to buy only what they need, leading to lower amounts of food waste. A true win-win, shoppers who buy from a bulk food department save an average of 30% when compared to pre-packaged foods. At the same time, grocers witness higher margins—up to 30% higher—when compared to traditionally packaged choices.

      2. Make healthy foods more visually appealing

      In a world of processed foods, shoppers may struggle to find healthy options (especially at an affordable price). Put healthy options like nuts, granola, and healthy snacks front and center with a well-designed bulk food department. Gravity Dispensers from Trade Fixtures are made using Tritian plastic, which is both durable and crystal-clear to allow viewing of the foods within.

      3. Deliver portion flexibility

      Healthier eating goes hand in hand with portion control, which can lead to food waste. Providing shoppers with a bulk food department that utilizes healthy and more indulgent options allows shoppers to buy only what they need, reducing costs and waste. Adding nuts and seeds to salads, for example, requires only a small amount of each—bulk departments make that simple! For shoppers who are trying new things, bulk is an excellent way to sample small amounts without a major cost commitment.

      As more and more shoppers prioritize clean, healthy eating on a budget—especially around New Year’s Resolution season—now is the perfect time to elevate your stores’ bulk food offerings. Trade Fixtures has a handle on all things bulk, offering gravity dispensers, scoop bins and nut butter grinders to help your store stand out. Rollout your bulk department even faster with our NEW Bulk-in-a-Box Kits, with 12 ready-to-go configurations that help streamline ordering and installation to create eye-catching displays. Interested in learning more? Contact our team for a personalized quote.

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