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Trade Fixtures solves one of nation’s biggest retailer’s bulk-food conundrums

The Challenge

A major grocer faced new challenges in its bulk food departments due to hygiene-related concerns from customers and new guidelines from local and state officials. The grocer decided to evaluate the impact of remodels on its bulk departments. Research found that loose bulk food customers are some of the most valuable, spending double that of a typical shopper. It was vital for the grocer to complete department remodels, recover the lost sales revenue and attract these affluent shoppers with more appealing bulk solutions. It turned to Trade Fixtures to develop the proper solution.

The Solution

Trade Fixtures worked with the grocer to analyze layout designs to address the identified issues in the bulk departments. They found several of the bulk SKUs were “sticky” and had previously been limited to merchandising in scoop bins. Trade Fixtures recommended the Gravity Plus™ dispenser, equipped with a patented agitation feature that provides easy and efficient dispensing of challenging products with portion control

The Result

The new display optimized the grocer’s space and created an easier and more hygienic shopping environment, which attracted more top-tier customers to shop bulk foods. The new display also resulted in a rapid increase in sales revenue.

Other features include:

  • New units were modern, efficient, elegant, and merchandised better
  • New dispensers ergonomic design allowed for easier customer access and simplified cleaning and stocking
  • Trade Fixtures design collaboration allowed for space optimization driving higher sales per linear foot.

The grocer realized a 4-month payback through a combination of increased sales in the existing space and an overall lift in visits and basket sizes.

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